Ang Hart is a contemporary abstract artist based in Australia, whose work beautifully reflects the colours and textures of the Australian landscape.

When Ang came to me, she wanted a website that not only showcased her stunning artwork but also allowed her to sell her original pieces online.

Working with her was an absolute pleasure—Ang is one of those salt-of-the-earth people who brings such an easygoing, fun energy to everything she does. While the contemporary art space can sometimes feel a bit "artsy-fartsy," Ang’s down-to-earth nature is her true point of difference. Here’s how we built a site that reflects both her talent and her authenticity.

The Challenge: Merging Art with E-Commerce

Ang needed a website that was more than just a gallery—it had to function as an e-commerce platform where she could sell her original work while maintaining that personal, approachable vibe. We chose to build the site on Squarespace, which provides a robust e-commerce solution that’s perfect for artists like Ang who need an online presence to complement their in-person sales or exhibitions.

The challenge was to create a website that not only offered an easy shopping experience but also reflected the beauty of Ang’s art and gave potential buyers a sense of how the pieces would look in their own homes.

The Solution: High-End Visuals & Smart Integrations

To elevate the shopping experience, I used Canva’s smart mock-up features to create stunning visual representations of Ang’s work. By placing her abstract pieces into high-end living room and dining room settings, we gave potential buyers a real feel for how her artwork would transform their spaces. Matching the colours of her artwork with the curated room designs made the site feel intentional and professional, which is key when serving a more premium market. 🖼️✨

In addition to the e-commerce setup, we integrated Cognito Forms for commission requests. This allowed potential clients to upload photos of their spaces, so Ang could see exactly where her commissioned piece would go and tailor it to fit perfectly. And for added social proof, we included an Elfsight testimonial slider to showcase reviews from her happy clients—because nothing boosts confidence in a purchase quite like seeing what other art lovers have to say! 💬

What I Loved About This Project

Working with Ang was such a refreshing experience. Her laid-back, fun personality made the entire process feel effortless, and that authenticity comes through in every aspect of her brand. I have no doubt she’ll do incredibly well—not only because of her talent but also because she’s stayed true to who she is.

This project was also a great example of how Squarespace is an excellent platform for artists who want to combine e-commerce with a visually stunning gallery. It was a blast using Canva to create the curated mock-ups that made her work stand out and giving potential buyers the chance to visualise her pieces in their own homes.

Key Features of Ang Hart’s Website:

• E-commerce integration: Built on Squarespace for seamless online sales.

• High-end visuals: Custom Canva mock-ups showing her work in real-world settings.

• Commission form: Cognito Forms integration for easy commission inquiries, with custom fields and photo uploads.

• Social proof: Elfsight testimonial slider to showcase client reviews and boost buyer confidence.

Want a Website Like Ang Hart’s?

Looking to build an e-commerce site that showcases your products while staying true to your brand? I specialise in creating websites that merge beautiful design with seamless functionality. Reach out today to get started! ✨