032: Thinking About Your Marketing Like A Pipeline

8 June

Taking Back Joy Podcast • Episode #032:

Thinking About Your Marketing Like A Pipeline

Do you feel like you're trying everything with your small business's marketing and it's just not working? You're trying to be on all the platforms sharing all types of content, sending emails and even putting things to print? And it still feels like there's no translation towards sales?

It might be that you're throwing everything out there in a way that's not giving your potential audience somewhere to go. Perhaps you're not using your marketing to create a pipeline?

So, that's what I want to cover in this episode; the idea that whenever we put marketing content out there, it's vital we're thinking about what we want our potential customer to do next. Where do we want them to go after this post or video or link? And how does that next step move them closer from just browsing to actually buying?

When I figured all this out for my own business, it literally blew my mind and I've never looked back. I want you to understand the concept of marketing like a pipeline.

Ready? Let’s jump in.