Taking Back Joy Podcast • Episode #039: Levelling Up Your Written Marketing Content with Martha Barnard-Rae of Word Candy Comms

When it comes to marketing our regional and rural small business, quite often we focus on the visual aspects of a website and as a result, we don't pay as much attention as we should to the language and wording. This aspect carries so much weight in what it is that we communicate and the success of how it lands with our clients.

I love diving into the language of marketing and how we can use words to articulate what a business does, why they're important and why you should choose them. Another who shares my love of this is Martha Barnard-Rae of Word Candy Comms. Martha has a fantastic perspective on words and language so I had to talk to her about what she thinks about SEO, language, tone of voice and how we can bring all that together to write more successful website text and social media captions when marketing our regional and rural small businesses.

Let’s jump in!

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Show Notes: Links & resources mentioned in this episode

• FREE e-book: Conversational copy | 8 steps to make your copy come to life

• FREE e-book: Stale to full-scale (simple steps for emails that make bank)

• Find out more about Martha at her Website, send her an email or follow her on Instagram

• App’s that assist with spelling & grammar - Hemmingway and Grammarly are very popular.