Taking Back Joy Podcast • Episode #044: Lead Magnets 101 & Why Your Small Business Needs One

In this episode, we're taking it from the top and chatting about Lead Magnets. Now, you might have heard me talking about these in the context of turning your website into a marketing pipeline or automating large parts of your marketing so you can be hands off and it can still be working for you.

Lead Magnets are a critical piece of that puzzle. They're little packets of information that create a value exchange between you and your ideal customer. You can be serving them on autopilot, they can be getting high quality value from you, and you can be building a really strong database full of potential clients.

So allow me to give you some background, show you how they work and how you can implement them in your business.

Let's jump in!

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Show Notes: Links & resources mentioned in this episode:

• Canva for a range of editable templates

• An example of a lead magnet - My Go-To Apps for Small Biz Marketing on Autopilot