Client Case Study: Ellerslie Lakeside Retreat
Client Case Study: Ellerslie Lakeside Retreat
The Brief:
This client needed a website that offered simplicity of use and maintenance, combined with a design that reflected the warm, homey nature of the retreat. This was an opportunity for potential guests to get a glimpse of their next escape.
They had found great success on AirBnb in terms of attracting guests, but needed a website that allowed the true personality of the property to shine through, outside the standard design & structure of the AirBnb listing pages.
The Website
The Ellerslie Lakeside Retreat website needed to meet the following needs:
Smooth user experience, guiding the browser through considering their options to making a booking
Uncluttered with a limed number of pages
Clearly outline what guests could expect from the property’s history, facilities and location.
Website features
Built in Squarespace, allowing for easy use by the client when needed
Single page experience with jumplinks throughout - modelled of a sales pages concept which focuses on a single key message and call to action.
Side navigation for easy movement through information sections
Custom accent font that adds to the brand’s impression on the website.
Instagram gallery integration to encourage customers to connect on other platforms.