Client Case Study: Windan'Sea Veterinary Hospital
Client Case Study: Windan'Sea Veterinary Hospital
The Brief:
I had been working with the Windan’Sea Vet team for years, working on their social media strategy as well as their overall marketing.
Their website had been built on Wordpress by another company, and whilst there was nothing essentially wrong with the design, the Wordpress platform didn’t allow the client’s team to jump in and make updates easily & quickly.
In this instance, the essential design of the site was carried over, with a variety of additions to create a better experience for their clients.
The Website
The Windan’Sea Vet website needed to meet the following needs:
Outline the unique selling proposition of the business, whilst positioning it as a local industry leader in breadth & quality of service
Allow for a blog / insights area, where expertise could be shared with their clients - a big part of their overall philosophy
Website features
Built in Squarespace, allowing for easy use by in-house admin team who have a range of technological experience
The ability to advertise for positions vacant
Blog with insights & information for clients
Showcase team biographies which could be easily updated as the business expands
Instagram gallery feed in the footer that automatically updates with fresh content, giving browsers a reason to connect on other platforms.
Success page for after form submissions, which also links through to Facebook & Instagram, an easy way to encourage further connection after entering details into a contact form.