VIDEO TRAINING: Why Should They Choose You? How to Craft Your USP
Do you feel like your marketing is lacking some OOMPH? 🤜
Does it seem like your message changes from post to post, promotion to promotion? Do you feel like you don't quite know where you stand, and it's affecting the impact of your marketing? 😔
It may be because you haven't clearly defined your USP - your Unique Selling Proposition. 🚀
What this really boils down to is how you can answer this question: why should potential customers choose you? 🤔
By having a clear statement in mind as to what makes your business unique & powerful, you'll be giving your marketing a solid foundation to build on.
Once you have this figured out, it will start showing up in all your marketing material, tying it all together and sending a profound message to potential customers, loud and clear.
In this video, I walk you through the steps for determining your USP.
Important Links:
Here's the link to my Unique Selling Proposition Workbook mentioned in today's training video: