How I Helped OmniTherapy Build a Niche Website for Private Therapy Clients
Working with OmniTherapy was a fantastic opportunity to help a business owner create a tailored website for her private clients, separate from her corporate work.
This emerging trend of having multiple niche websites is an incredibly smart move in today’s online space—and OmniTherapy’s project was no exception.
More small business owners are realising the power of having highly focused, specific websites. A niche site not only speaks directly to the intended audience but also increases the chances of being found by the right people. The result? Higher conversion rates and a better alignment between services and customers.
The Challenge: Balancing Professionalism and Approachability
OmniTherapy operates in the counselling and psychotherapy space, which often requires a careful balance of educating potential clients about available solutions while also building trust and warmth. Dr Trish wanted a website that felt professional without being cold or clinical, and soft without leaning too heavily into the spiritual realm.
Additionally, the client needed an easy-to-manage appointment scheduler for private sessions—something that worked seamlessly with her business model and didn’t overcomplicate the process.
The Solution: A Niche, Functional, and Beautiful Website
1. Creating a Niche Website for Private Clients
The first step was to develop a separate website specifically for OmniTherapy’s private clients. This focused approach allowed us to highlight the most relevant services while speaking directly to their needs, rather than listing everything the business could do. By narrowing the focus, the website became a powerful tool to attract and convert the right audience.
2. Seamless Scheduling with Acuity
To streamline appointment bookings, we integrated Acuity Scheduling, Squarespace’s built-in scheduler. It offered the right balance of features at a cost-effective price point. Having worked with other platforms like Calendly in recent years, this project gave me the chance to revisit Acuity and see its improvements firsthand—it was the perfect solution for OmniTherapy’s needs.
3. Stunning Visuals That Strike the Perfect Balance
The visuals were a critical part of this project. The goal was to create a website that felt inviting, professional, and approachable—a space where potential clients could feel comfortable exploring their options. The result was a clean, modern design with soft touches that resonated with OmniTherapy’s brand values.
What I Loved About This Project
Helping Dr Trish & OmniTherapy create a niche website was an incredibly rewarding experience. I loved the opportunity to explore the growing trend of multiple websites for small business owners—it’s a game-changer for those looking to refine their online presence.
She trusted me to strike the perfect balance between professional and approachable, which resulted in a website that not only represents her business beautifully but also works hard to convert visitors into clients.
Key Features of OmniTherapy’s Website:
Niche Website Design: A separate website tailored to private clients, helping to increase visibility and conversions.
Acuity Scheduling Integration: An easy-to-use, cost-effective booking solution for private appointments.
Balanced Visual Design: Professional yet inviting, resonating with the brand’s values and audience needs.
Want a Website Like OmniTherapy?
Need a website that speaks directly to your ideal clients while keeping things simple and manageable? I specialise in creating tailored, niche websites that work hard for your business. Let’s chat about how we can build something beautiful and effective for you! 💻✨
