How I Helped Trik Trim Transform Their Website and Simplify Lead Management
Working with Trik Trim, a motor trimmer specialising in classic cars, was an exciting opportunity to redesign their website and help streamline their business processes.
As a small team of highly skilled specialists, Trik Trim needed a website that could not only showcase their expertise in classic car upholstery but also make lead generation and content management simpler and more efficient. That’s where I came in!
Their previous website wasn’t pulling its weight—it wasn’t easy to update, had an inaccessible email address attached to it, and lacked functionality to attract the specific market Trik Trim wanted to focus on: classic car enthusiasts.
The Challenge: Attracting the Right Clients & Reducing Admin Work
With their growing focus on classic cars, Trik Trim needed a website that clearly positioned them as experts in this niche. They also wanted to showcase more of their incredible past projects without adding significant time to their workflow.
The biggest challenge? Scott, the owner, often found himself stuck in back-and-forth email exchanges with potential clients, gathering basic information for quotes—time that could be better spent working on projects. He needed a solution that would save time and reduce admin.
The Solution: A Website That Works Harder for the Business
1. Streamlined Lead Management with Cognito Forms
One of the most significant improvements was implementing a custom quote enquiry form via Cognito Forms. This form collects all the essential onboarding information Scott typically needed to ask over multiple emails, saving valuable time. When a potential client fills out the form, Scott receives a detailed email with everything he needs to provide a tailored response—no back-and-forth required!
2. Automated Content Updates with Instagram Integration
To keep Trik Trim’s portfolio up-to-date without additional effort, I added a gallery that directly syncs with their Instagram account. Now, whenever Scott posts a new project to Instagram, it automatically updates the gallery on his website and posts to Facebook as well. This ensures fresh, engaging content across all platforms, effortlessly.
3. Targeted Design for Classic Car Enthusiasts
The new website was designed to align with Trik Trim’s focus on classic cars, appealing directly to their ideal audience. The sleek, modern design highlights their expertise while offering an easy-to-navigate experience for potential clients.
What I Loved About This Project
Working with Trik Trim was a fantastic experience. Scott trusted my process, which allowed me to deliver solutions tailored to the business. From streamlining lead generation to automating content updates, we created a system that saves time and positions Trik Trim as a leader in their field.
Seeing their website transform into a functional, powerful tool for their business was so rewarding—and I can’t wait to see how it supports their continued growth in the classic car niche!
Key Features of Trik Trim’s Website:
Squarespace Website: Designed to target classic car enthusiasts while being easy to manage and update.
Cognito Forms Integration: Custom quote enquiry form to reduce admin time and streamline the onboarding process.
Instagram Gallery Integration: Automatically updates the website and Facebook with fresh project content.
Want a Website Like Trik Trim?
Need a website that showcases your unique expertise, attracts your ideal clients, and simplifies your admin? I specialise in creating websites that work harder for your business while being easy to manage. Let’s chat about how we can build something powerful and effortless for you! 🚗✨
