Choosing the Right Event Ticketing Platform for Your Regional Small Business

If you’re a small business in regional or rural Australia looking for the best ticketing platform, you need a solution that is affordable, easy to use, and designed to support your business goals.

Two of the most popular event ticketing platforms are Eventbrite and Humanitix (both of which I’ve used to market events for my clients). While both offer online ticket selling sites, there are key differences that can impact your choice.

Comparing Eventbrite & Humanitix

When choosing between ticket selling sites, small businesses need to consider:

• cost;

• ease of use;

• marketing tools; and

• pricing (i.e. how much of your ticket price will be taken up in fees)

My biggest point of comparison: pricing

This relates to ‘how much of the ticket price will be absorbed in fees?’ Below are references to each website (effective Feb 2025); if you’re reading this at a later stage, I’ve also included links to each of the platform’s websites for the latest info:

Eventbrite’s pricing as at Feb 2025 - click here to check out their website and get the latest details.

Humanitix’s pricing as at Feb 2025 - click here to check out their website and get the latest details.

However, pricing isn’t everything and sometimes you do get what you pay for! So I’ve compared both of these great platforms across a number of metrics - including ease of use, reporting, and event customisation - to paint the fullest picture I can so you can make the best choice for your organisation.

Here’s how Eventbrite and Humanitix compare:

Feature	Eventbrite	Humanitix	Best Choice
Pricing & Fees	Higher per-ticket fees, includes Eventbrite + payment processing fees	Lower booking fees, profits support education & social causes	Humanitix (Lower cost + Social impact)
Ease of Use	Feature-rich but setup can be complex	Simple, user-friendly interface	Humanitix (More straightforward setup)
Marketing Tools	Strong marketing tools (email campaigns, social media integrations, ads)	Basic event promotion, relies on direct promotion	Eventbrite (Better for marketing reach)
Customisation	More customisable event pages and ticket types	Less customisation but still professional-looking	Eventbrite (More flexibility)
Seating Options	Reserved seating & general admission	Reserved seating & general admission	Tie
Financial Integrations	Basic reporting, integrates with some accounting tools	Direct integration with Xero for financial reporting	Humanitix (Better for bookkeeping)
Event Discovery	Large audience, people browse events directly on the platform	Smaller audience, relies on direct promotion	Eventbrite (Wider reach)
Customer Support	Chat, email, and phone support, but can be hard to reach a human	Excellent support, personal approach	Humanitix (Better support)
Social Impact	No charitable impact	Profits fund education & social causes	Humanitix (Supports community)

Pricing & Fees
Eventbrite: Higher per-ticket fees, includes both Eventbrite and payment processing fees.
Humanitix: Lower booking fees, and all profits support education and social causes.
Best choice: Humanitix (Lower cost + Social impact)

Ease of Use
Eventbrite: Feature-rich platform but setup can be complex.
Humanitix: Simple, user-friendly interface designed for quick setup.
Best choice: Humanitix (More straightforward setup)

Marketing Tools
Eventbrite: Offers strong marketing tools including email campaigns, social media integrations, and paid ads.
Humanitix: Provides basic event promotion tools, but relies more on direct promotion by organisers.
Best choice: Eventbrite (Better for marketing reach)

Customisation
Eventbrite: More customisable event pages and ticket types.
Humanitix: Less customisation but still professional-looking.
Best choice: Eventbrite (More flexibility)

Event Discovery
Eventbrite: Large audience, people browse events directly on the platform.
Humanitix: Smaller audience, relies on direct promotion.
Best choice: Eventbrite (Wider reach)

Customer Support
Eventbrite: Chat, email, and phone support, but can be hard to reach a human.
Humanitix: Excellent support, more personal approach.
Best choice: Humanitix (Better support)

Social Impact
Eventbrite: No charitable impact.
Humanitix: Profits fund education & social causes.
Best choice: Humanitix (Supports community)

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Why Humanitix is My Choice for Small Businesses

For small businesses in regional and rural Australia, Humanitix offers several advantages over Eventbrite:

✅ Lower Fees – Keeps more money in your business.

✅ Simple Setup – No need for tech expertise.

✅ Xero Integration – Makes financial reporting easier.

✅ Better Support – More responsive customer service.

✅ Social Impact – Funds education and community programs.

While Eventbrite is a strong contender for businesses that need advanced marketing tools and greater event discovery, Humanitix provides a more cost-effective, socially responsible, and user-friendly solution.

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My Final Recommendation

If your business hosts ticketed events regularly, switching to Humanitix can save money while making a positive social impact. With lower fees, better customer support, and Xero integration, it’s the best choice for community-driven businesses.

Looking for a ticketing platform that aligns with your values and budget? Humanitix is the answer.