The Top 3 Small Business Marketing Strategies for Time-Poor Business Owners That Actually Work

Running a small business is no small feat. Between managing customers, juggling finances, and keeping everything running smoothly, marketing often ends up on the back burner.

But here’s the thing: marketing doesn’t have to take hours to make an impact. 💪

With the right strategies, you can consistently show up online and attract the right audience—all without losing your sanity.

If you’re looking for sustainable, time-efficient ways to market your business, these top three strategies are your new best friends:

1. Start with Core Content

Core content is your marketing foundation. It’s a single piece of long-form content, like:

• a blog post,

• a video, or even

• a podcast

that you can break down and repurpose across multiple platforms. By starting with one well-thought-out piece, you’re not constantly scrambling to come up with new ideas.

For example, let’s say you write a blog on “Small Business Marketing Strategies That Actually Work” (well, what a coincidence…) This blog could cover topics like social media marketing, digital marketing, and online marketing, using popular keywords your audience is actively searching for (like "small business marketing" or "social media marketing for small business").

Quick Tips for Creating Core Content:

1. Focus on what your audience needs. Use FREE tools like Google Keyword Planner to find trending topics (e.g., “small business marketing” with 100-1K monthly searches and +900% YoY growth).

2. Choose a format that’s easy for you: write if you love words, record a video if you’re a natural on camera.

3. Make it actionable. Provide real value that your audience can implement immediately.

Pssst. Want a FREE tool to get those Core Content ideas started?

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2. Repurpose and Multiply Your Small Business Marketing Content

Once you have your core content, it’s time to repurpose. This means taking snippets, insights, or even direct quotes from your blog, video, or podcast and turning them into smaller, bite-sized pieces for social media.

For instance, from a blog post about small business marketing strategies, you could create:

• Instagram carousels: Break down each strategy into a slide.

• Reels or TikToks: Share quick tips or behind-the-scenes moments.

• Quotes: Highlight key insights from your blog in text-over-image posts.

Why Repurposing Small Business Marketing Content Works:

• You’re maximising the reach of one piece of content.

• It keeps your social media presence consistent without doubling your workload.

• It ensures you’re sharing a mix of valuable content across platforms.

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3. Turn Your Small Business Marketing into Helpful Emails

Your email list is one of your most powerful marketing tools. Once you’ve created your core content, use it to nurture your audience through email. Share snippets, expand on ideas, or create exclusive content that dives deeper into the topic.

For example, if your core content is a blog about marketing strategies, you could send:

1. An email summarising the three strategies with links back to your blog.

2. A series of emails that go deeper into each strategy over a few weeks.

3. Bonus tips or case studies that aren’t in the original blog.

Pro Tip:

Your email doesn’t need to be perfect—it just needs to be helpful. Keep it short, conversational, and focused on providing value.

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Why These Small Business Marketing Strategies Work for Time-Poor Business Owners

These strategies focus on efficiency and consistency. By creating core content, repurposing it across platforms, and leveraging it for email marketing, you’re making the most of your time while ensuring you’re visible where it matters most. Plus, tools like Google Keyword Planner and ChatGPT can help you streamline the process even further.

If you’re feeling overwhelmed, remember: marketing doesn’t have to be perfect. What matters most is showing up consistently and providing value. So, pick a topic, create your first piece of core content, and start building momentum today!