A chance conversation with a fellow travelling business owner showed me how it was possible to get massive conversions to new clients from ONE Instagram shout out, to an audience of just over 300 people.

So how is a small start up getting massive numbers like this straight off the bat? Walk this way (and a heads up, it's something you can start replicating yourself, right now, regardless of your industry or following).

How many of you have sat down to finally get some social media content sorted and then just sat there, stared at the screen and gone: "The hell am I gonna say?" In this episode, I'm sharing my go-to formula for getting unstuck with social media content, as well as batching a month in advance. I'm also going to give you my top 10 talking points to get those creative juices flowing!

In today's world, the internet has become the go-to platform for businesses to market their products and services. However, what if you had to promote your business without the help of the internet? In this podcast episode, I explore old-school marketing strategies that can still be effective in today's digital age.

I’ll discuss various marketing tactics such as print advertisements, billboards, direct mail, text messaging, local business chambers, and radio. 

If you're looking for alternative marketing strategies or are just curious about how businesses marketed themselves before the internet, this podcast episode is for you. Join me as I dive into the world of old-school marketing and uncover the secrets to success without the internet.

In this episode of the podcast, we'll be discussing how to create a marketing plan while keeping work-life balance in mind. A good marketing plan should always 3 components in order to be successful and I’ll share practical tips and insights on how to prioritize your time and energy so that you can effectively market your business without burning the candle at both ends.

We'll cover topics such as:

Setting clear and achievable marketing goals

Identifying your target audience and their needs

Creating a content calendar that aligns with your work-life balance

Making the most of automation tools and technology to streamline your marketing efforts

And much more!

So, if you're ready to create a marketing plan that truly works for you, tune in to this episode of the podcast and learn how to balance your business and personal life with ease.

here is nothing like life getting busy to throw all the best intentions to the wayside.

We are almost at the time of year when the wheels come off the New Year Resolutions we set only weeks before. Why? Because although we might have all the best intentions and made some excellent plans, if we don’t have the right tools to support us, it ain’t gonna happen.

To help you combat this when it comes to your goals, I’m going to share my top 7 investments that I’ve made to systemise my social media and marketing. And even better, a few of them are very helpful across the business board!

If you are new around here, you might not know that I’m passionate about marketing your business in a way that is sustainable. So, if one of your New Year’s Resolutions is to get more consistent with your marketing, take a moment to tune into my latest podcast episode before you begin. I firmly believe that, with these tips, you’ll be able to create a system that both works and will see you cranking it out all into 2024.

In this episode, we’ll cover:

• Establishing your numbers

• Be super clear on your target market

• Becoming the face of your business

• And how NOT to reinvent the wheel for every single piece of content - it’s ok to slice and dice!

I know these tips will work for you, because they work for me month in, month out. Let’s jump in.

Thank you for lending me your ears for what has been my fourth podcast season! In this season recap, I’m going to chat about what my newest project is, what working with me in 2023 will look like and how it will be a very different backdrop from what you are all used to!

I’m also diving into how I’ve been manifesting this particular season of my life since my early 20s - it’s amazing how all the pieces have been forming all those years!

Starting out in marketing can feel a little like hitting a brick wall when we are tasked with talking about our business. So rather than only focusing on the monetary benefits marketing brings, I want to highlight the hidden benefits of consistent marketing that you may not have considered.

Consistent marketing isn’t just about being consistent - it’s also about becoming better at telling your story. As you become more practised at delivering your message, you become more aligned with your why and how you can best serve your customers and help them do business with you.

For my super simple but oh-so-effective hack on how to get your marketing message to the next level, let’s jump in!

Are you ready to outsource within your business and wondering where to start?

In this episode, I’m speaking with my very own virtual assistant, Meredith Nowlan and we cover everything you need to know before beginning your own search.

Starting with where to look, what your expectations are (and if they’re realistic), and how having systems and procedures can really set you up for success when adding to your team. We also dive into the pros and cons of experienced vs new VA's and how to avoid making costly mistakes.

Are you ready? Let’s jump in

Often we only think about marketing our business when times are lean and the pipeline is dry. But what if I told you that consistent marketing of your business could ensure your sales pipeline is always at a simmer? That you could iron out the peaks and troughs of your sales and enjoy a constant flow of business?

If you are sick of the boom-and-bust feeling within your business, consistent marketing can be step one in stabilising it.

If you’re ready to find out how I do this in my business, let’s jump right in.

In this episode, I’m chatting with Megan Lewis of the Resolution Network. She’s a workplace mediator, training and coaching consultant who shares her story of powerful local connections. We cover how important these in-person relationships are in business, whether you’ve been at it for years or you’re just starting out. We discuss how finding that peer support group in regional business can make a massive difference in the ease with which you work & grow.

We're back for another season and the first thing I wanted to break down was how businesses seem to be everywhere at once on social platforms. How are they doing it? And where are they finding the time?

Well, it's not (in most cases) because they're glued to their screens or have an army of assistants in the background. There are three key actions that cause this effect - batching content, scheduling that content and successfully repurposing it into a variety of forms. I want to break it down so you can see how achievable it really is and how to make it work inside your business.

In today’s season recap, I’m going to share my biggest take-aways over the past 15 episodes. How my money mindset has been challenged, how once again my marketing systems have given me a soft place to land when things got tough and how staying the course during the uphill and hairy moments has made coming out the other side very worthwhile.

Do you feel like you fumble your way through your marketing because you just don't know what to say?

You can see that customer in front of you, you know what they're experiencing and you know how you can help. But how do you package all that up into words and messaging that will get their attention?

I'm diving into three things that I want you to stop doing now (if you are doing them), because they're probably holding you back. And then I've got one tactic that I want you to start doing because I believe it's going to boost how your marketing lands with those you're best suited to serve.

Are you marketing your butt off right now and feel like no-one is paying attention?

If it helps you feel any better, you're not alone. I'm hearing this from clients and business buddies alike; they feel like they're putting their marketing messaging out there and it's kinda falling on deaf ears. So what’s going on?

I have my own take on the inner workings of the marketplace and the minds of our ideal customers - so join me for a quick chat while I unpack the situation. I’ll share my thoughts on what we can do to ensure our marketing messaging get’s greater traction and best of all, be heard above all that advertising noise out there.