My Cheap Printing Hack to Grow Your Audience Online
My Cheap Printing Hack to Grow Your Audience Online
Print is Far From Dead, People.
I love the opportunity to show people how relevant print marketing strategies can still be when you get creative with how you implement them.
If you’ve recently switched to or introduced a takeaway / delivery model in your business, this strategy is the perfect mix of cheap + easy + effective when it comes to grabbing the attention of recent happy customers and drawing them back into your business for repeat purchasing in the future.
P.S. If you stick around until the end I have a super slick freebie for you!
Excited? YOU SHOULD BE.
The Business Card - Remember This Guy?
A “Print Marketing Strategy to Enhance Online Marketing Pipelines” sounds all complicated and nerdy, but this one is actually super easy. All it involves is getting clever with my printable buddy - the humble business card.
These are crazy cheap to print whilst still having a nice finish, small enough to fit into almost any package, and the sky is the limit when it comes to how you use them! They are perfect little calling card you can either stick to the box or pop inside with the product itself.
Here’s How It Works:
On the business card, leave a message along the lines of “Love your INSERT YOUR BUSINESS NAME HERE product/service? We’d love to hear from you!” followed by one (or all!) of the following options:
Option #1: Loved your experience? Leave us a review on Google or Facebook.
This one is great for boosting the activity around your business on Google Maps & Search Results and/or Facebook Reviews. Google also gives “brownie points” to businesses who actively respond to reviews - this means greater success in search results!
Option #2: Follow us on Facebook / Instagram & watch out for our daily specials!
This is an opportunity to build your audience to encourage repeat visits and recommendations - if someone has just ordered a product or received a service from you that they love, they’re much more likely to want to reward you in the moment.
Option #3: Subscribe to our Mailing List to receive exclusive offers and discounts!
This one is for those who both have a website and can easily make changes - direct your happy customers to a specific landing page with a newsletter opt-in form - this is a fantastic opportunity to build you mailing list for future marketing and sales.
That All Sounds Great - But Where Do I Start?
I’m glad you asked.
I’ve created a template with all these options ready to go for you - it’s on one of my favourite platforms Google Slides and I’ve made it COMPLETELY FREE, you just need a Gmail Account to grab your copy (it’s also free and easy, here’s how you get one.)
If you’ve got a Gmail account & you’re ready to roll, click the link below to grab a copy of my template:
Get your copy of my My Business Card Template for Audience Growth.
Note: When sending this off to print, I recommend working with a local supplier like a Snap Printing outlet or similar. These sorts of places will call you if they have any questions to make sure you’re happy with your print when it arrives. Alternatively, you can print them out yourself on your own printer and paper and cut them down to size if you want to be extra thrifty!
I hope this idea sparks your marketing creativity, and I’d love to see what you come up with! Be sure to take a photo of your finished result, upload it to either Facebook or Instagram and tag me in it! @meredithpaige.me
Chat soon x
