How to get that 'shut up and take my money' response from potential customers
How to get that 'shut up and take my money' response from potential customers
Do you feel like something is missing from your marketing to make it more 'punchy' and irresistable? Do you feel like you have so much to offer, but for some reason your potential customers just don't seem to see it?
The reason could be in the way you're 'talking' about your products and services, and the way in which you're trying to have the conversation.
I want to show you that, if you're brave enough to get specific, the impact your marketing can have can increase dramatically, and you can start getting more of that 'shut up and take my money' level action from potential customers.
1. Your marketing is not about you
Potential customers don't actually care about us, they only care about us in terms of what we can do to meet their specific needs.
Whenever you think about marketing messaging, think about it in terms of 'i do this SO THAT you can do that.'
Marketing is like relationship building; you wouldn't go on a date and talk about yourself the whole time. You would get to know the other person, so you can draw lines of similarity and establish a connection.
2. Get clear on your target market
Who is most likely to buy from you? Not necessarily the 'low hanging fruit', but who does it make most sense to do business with?
If you're not sure, start with who do you enjoy working with now and why?
This could be personal factors, as well as those that relate to you.
3. Create an ICP - Ideal Client Persona
This is about creating a character in your business who you'll keep in mind when you're creating marketing messaging
Think about 3 key areas: Personal, Influences & Inspiration and Motivating Factors.
This is so by the end of the exercise, you have a clear understanding of your ideal clients needs, wants, pain points, objections and perfect world scenario, so then you can start aligning your business WITH those concepts.
4. Have a look at your product & service offering - does it actually align with what your customers want, or does it need tweaking?
I've worked with a number of clients recently who wanted support with marketing to drive sales. However, after we looked at what they were offering, there was actually a huge disconnect between what they were offering and what the customers in their target market actually want and need to fit into their lives.
My example: I'm a web designer who now teaches small business owners how to build their own websites.
That was what my target market needed. So I reworked my product & service offering to accommodate that.
Once you have a clear understanding of the people you feel best suited to work with, you can look at your products and services through the lens of what the customer needs and wants, and make adjustments to suit.
These adjustments might just be reorganising and renaming certain aspects, etc. Even minor adjustments can have a massive effect on the way your target market sees what you do in relation to them.
Having a clear idea of who your target market is gives your marketing an even clearer objective, as well as a framework of wants, needs, objections and desires to use when creating images & words. To increase the impact of what we're promoting, we have to be super mindful of who we're expecting to take us up on the offer.
Now, you might have heard me mention my Website Coaching Program - if this is something that interests you, I'll be launching it again later this year. So please head over to the website and enter your name on the waitlist. I'll keep you in the loop when doors open next!
