Client Case Study: Cronulla RSL
Client Case Study: Cronulla RSL
Bringing skills in-house
The Brief:
This client needed to bring their existing website from Wordpress into the much more user friendly Squarespace, so they could in turn bring more of their website updates, maintenance and marketing in-house.
By having the website in Wordpress (and needing to be managed by a third party) the marketing team at Cronulla RSL was not able to add time-sensitive information for events, promotions, live music and giveaways - all super critical components of their marketing strategy.
During the course of the build, the existing design was simply refreshed, with the main focus on increasing usability for the marketing team.
The Website
The Cronulla RSL website needed to meet the following needs:
Allow the marketing team to easily manage & update.
Offer website visitors information about regular promotions and events, as well as major giveaways and milestones like Easter, Christmas and Membership Renewals.
Display critical information required by law as well as that relating specifically to members.
Display information that removed barriers for entry, like details around parking, courtesy bus, public transport and disability access.
Website features
Built in Squarespace, which means ease of use by the Club’s marketing team and has allowed for management & updates in-house.
Easy to find information about bars, restaurants (with downloadable menus), free entertainment, activities and promotions.
Special event pages that can act as landing pages for major promotions and can be directly linked to from social media & emails, but then can be hidden from view at the end of the promotion until next year, saving time in recreating pages.
Website Preview
